| Full Page |
Open |
5X |
10X |
15X |
25X |
| Black & White |
$4,850 |
$4,375 |
$3,920 |
$3,230 |
$2,725 |
| 2–Color |
$5,930 |
$5,365 |
$5,070 |
$4,190 |
$3,625 |
| 4–Color |
$6,800 |
$6,170 |
$5,685 |
$4,465 |
$3,910 |
| Half Page |
1X |
3X |
7X |
13X |
18X |
| Black & White |
$3,410 |
$3,055 |
$2,740 |
$2,385 |
$2,055 |
| 2–Color |
$4,130 |
$3,710 |
$3,425 |
$2,950 |
$2,510 |
| 4–Color |
$4,725 |
$4,255 |
$3,940 |
$3,655 |
$2,990 |
| One–Third Page |
1X |
3X |
7X |
13X |
18X |
| Black & White |
$2,570 |
$2,330 |
$2,115 |
$1,911 |
$1,617 |
| 2–Color |
$3,180 |
$2,865 |
$2,575 |
$2,230 |
$1,911 |
| 4–Color |
$3,910 |
$3,585 |
$3,135 |
$2,770 |
$2,350 |
| Tombstone |
$2,635 |
|
|
|
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| 2010 Mechanical Specifications |
Width x Height |
| Full page |
8 ½” x 11” |
| 1⁄2 page horizontal |
7” x 4 5⁄8 ” |
| 1⁄2 page island |
4 5⁄8” x 6 ½” |
| 1⁄3 page square |
4 5⁄8” x 4 ½” |
| Tombstone |
2 ¼” x 4 ½” |
|
|
| Ad Size |
Width x Height |
| Live Area |
7 ½” x 10” |
| Bleed |
8 ¾” x 11 ¼” |
| Trim Size |
8 ½” x 11” |
|
Tombstone Advertisements: Copy may run a maximum of three times. Tombstone rates are net and do not receive or contribute toward frequency discounts. Ads may include firm’s logo and are black and white only. Not subject to agency commissions. All rates listed are commissionable by agency-of-record.
Guaranteed position premiums: Cover 4, add 20%; covers 2 & 3, add 15%; pages 5 & 7, add 15%; all other positions, add 10
Bleeds: Billed at additional 10% premium of earned rate. Money Management Executive is three-hole punched
Frequency: Weekly (48 issues per year); e-mail is delivered daily.
Rate Calculation: Based on a calendar year beginning with the first insertion and concluding with the last issue of the year. Spreads count as two insertions.
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