Print Rates (All Rates are Gross)
| Black & White |
1X |
3X |
7X |
13X |
18X |
25X |
| Full page |
$3,950 |
$3,700 |
$3,500 |
$3,300 |
$3,160 |
$2,890 |
| 2/3 page |
$2,990 |
$2,820 |
$2,640 |
$2,490 |
$2,340 |
$2,200 |
| 1/2 page |
$2,420 |
$2,270 |
$2,130 |
$1,940 |
$1,890 |
$1,770 |
| 1/3 page |
$1,610 |
$1,520 |
$1,420 |
$1,340 |
$1,290 |
$1,190 |
| Four Color |
1X |
3X |
7X |
13X |
18X |
25X |
| Full page |
$6,140 |
$5,890 |
$5,690 |
$5,480 |
$5,280 |
$5,090 |
| 2/3 page |
$5,190 |
$5,010 |
$4,840 |
$4,680 |
$4,540 |
$4,390 |
| 1/2 page |
$4,600 |
$4,460 |
$4,330 |
$4,200 |
$4,080 |
$3,960 |
| 1/3 page |
$3,810 |
$3,710 |
$3,720 |
$3,530 |
$3,450 |
$3,380 |
| Premium Positions Color |
1X |
3X |
7X |
13X |
18X |
25X |
| Cover 2 |
$7,660 |
$7,330 |
$7,040 |
$6,750 |
$6,470 |
$6,210 |
| Cover 3 |
$7,520 |
$7,190 |
$6,890 |
$6,610 |
$6,350 |
$6,100 |
| Cover 4 |
$8,040 |
$7,690 |
$7,350 |
$7,060 |
$6,770 |
$6,480 |
Premium Positions
Black & White |
1X |
3X |
7X |
13X |
18X |
25X |
| Cover 2 |
$5,450 |
$5,160 |
$4,850 |
$4,430 |
$4,270 |
$4,020 |
| Cover 3 |
$5,330 |
$5,010 |
$4,700 |
$4,430 |
$4,170 |
$3,910 |
| Cover 4 |
$5,850 |
$5,500 |
$5,180 |
$4,860 |
$4,580 |
$4,300 |

| 2010 Mechanical Specifications |
Width x Height |
| Full page |
8 ½” x 11” |
| 2⁄3 page vertical |
4 ¾” x 9 ½” |
| 1⁄2 page horizontal |
7” x 4 ¾” |
| 1⁄2 page island |
4 ¾” x 6 ¼” |
| 1⁄3 page vertical |
2 ¼” x 9 ½” |
| 1⁄3 page square |
4 ¾” x 4 ¾” |
| Bottom Strip |
7” x 2 ½” |
|
|
| Ad Size |
Width x Height |
| Live Area |
7” x 10” |
| Bleed |
8 ¾” x 11 ¼” |
| Trim Size |
8 ½” x 11” |
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